Unfortunately for them, the people who believe the press is biased in favor of Bush are objectively wrong. Which is why the liberal radio network is imploding. The liberal audience is more-or-less served by the regular media, it was the conservatives who were chafing for an alternative.Originally Posted by Kiff 1961
At each step of the growth of 'right-wing media', the prediction was that there was no audience, it would appeal to a fringe, etc. This was said at the founding of the Washington Times, when Limbaugh started, when NewsMax started, etc.
To this day, their rivals simply refuse to face the source of Fox News' success squarely. They didn't believe Fox would go anywhere, and when it topped them in most markets they tried to ascribe it to 'sensationalism'. No, it's just that the right-wing marget still hadn't reached saturation. They refuse to accept why shows like The O'Reilly Factor keep skunking their rivals in the ratings.
So they figured they'd tap the untouched liberal audience with a liberal radio net, but their problem was twofold:
1. Limbaugh, whatever one thinks of his politics, beliefs, or personal morality, is unquestionably the most talented radio broadcaster in the game today, maybe the most talented ever. He was almost single-handedly responsible for the renaissance of AM radio. The libs tried to set Al Franken and Co. against him, which was like sending Woody Allen up against Mike Tyson in a boxing ring.
2. Much more importantly, there was no untapped audience looking for a source, no underserved market. That was the true, core secret of the success of Fox News, the Washington Times, Drudge, etc. There was an underserved and increasingly frustrated and quite large market, and they stepped in and provided a service that was profitable and popular. If they hadn't, it wouldn't have been long before someone else did, the opportunity was there.
The liberal audience has CBS, NBC, ABC, MsNBC, even moreso they've got CNN. They have PBS and NPR, which have the additional advantage of being tax-supported. They've got 60 Minutes, they've got Katie Couric, they've got Hollywood, etc. When they try to match Drudge, they end up producing partison spin-sites instead, like Buzzflash (who like to imagine they are the liberal version of Drudge, and who are kidding themselves, Drudge is admittedly right-wing, but he covers stories and links to stories from all directions, Buzzflash might as well be on a direct-line to liberal faction of the DNC).
It's only the hardest-core liberals, and the hardest-core anti-warriors, who are sufficiently frustrated by the media options to imagine that the media is biased in favor of conservatives. By themselves, they just don't make up a large enough group to sustain a liberal radio network.