http://www.forbes.com/sites/neilhowe...brace-failure/
Millennials Don't Want To 'Embrace Failure'
Every year, far more new entrepreneurs fail than succeed. But if you arent one of the lucky few, dont despair: Failure has transformed from a source of shame into a badge of honor. Todays CEOs and thought leaders glorify mistakes as key stepping stones to successa sentiment that Generation X has taken to a whole new level.
In a recent essay for The Washington Post, Silicon Valley venture capitalist Geoff Lewis uses the phrase failure porn to describe the eager repackaging of peoples lowest momentsthe grislier, the better. Older leaders are urging young people to take risks when theyre most ablebut this message is ill-suited for Millennials, who would much rather get started on the right foot than stumble and start again.
Much of todays embrace failure rhetoric originated in the business world. The past few years have brought countless books with titles like
Adapt: Why Success Always Starts with Failure and
Fail Fast, Fail Often: How Losing Can Help You Win. Virtually every big-name tech executive, from Steve Jobs to Mark Zuckerberg to Jeff Bezos, has publicly touted the value of their biggest misses. Startup failure is the focus of the annual conference FailCon, which launched in 2009 and over the next four years enjoyed sellout success, adding events in other countries like Brazil, Japan, and Israel. Last year, however, FailCons founder cancelled the San Francisco event out of the belief that failure is now so engrained in Silicon Valley culture that
a conference is unnecessary.
Along the way, this idea has broadened into an industry-agnostic rallying cry. Bestsellers like
The Antidote and
Antifragile argue that failure and disorder benefit individuals and institutions alike. Meanwhile, on college campuses, commencement speeches have become an opportunity for luminaries from various fields to share stories of their failures.
An NPR analysis of popular speeches going back to 1774 identified embrace failure as the sixth-most popular theme (outranking platitudes like be kind and dream big). Of the 38 speeches with this theme, all but three were delivered after 2000by the likes of J.K. Rowling, Oprah, and Ben Bernanke.
The result is a culture where failure is not only destigmatized but also considered empowering. Rather than move on from setbacks, people are encouraged to examine themand those who fail repeatedly are told not to give up.
Many view this shift in perspective as a welcome change. A culture thats open about failure, they claim, can offer those who are struggling the confidence to pick themselves up and keep going. In fact,
some investors believe failure to be an asset, a sign that one can handle adversity. (Of course, theres a paradox here: Taking the stigma out of failure means its not really failure anymore.) In addition, this mindset indicates a willingness to learn and adapt.
In a recent essay,
Planet Money co-host Adam Davidson argued that this quality will only grow more important at a time when major industrieslike education, finance, and health careare facing seismic disruptions and their workers must reinvent themselves.
But skeptics counter that it doesnt help anyone to portray failure as a springboard to greatness. Rather than enabling better choices, this framing can simply enable those who have floundered to try again heedlessly when they
should be more mindful of challenges.
A 2009 study reported in The New Yorker found that entrepreneurs who had failed at starting businesses in the past were not much more likely to succeed in new ventures than first-timers were; around 80% of those who had failed before did so again. Whats more, most of the pro-failure rhetoric is coming from people who have made it in lifein other words, those for whom its easy to say that setbacks dont preclude a happy ending.
Positive or not, one thing is certain: Failure is much more accepted today than it was when Silent and Boomers were coming of age. In fact, G.I. leaders drilled into these rising generations the opposite lesson: Follow the rules, avoid taking risks, and
dont fail. In fact,
managers were once expected to be infallible, deflecting the blame when problems arose. While the Silent largely ended up taking these lessons to heart, young Boomers famously rebelled and adopted a risk-taking spiritwhich their business leaders began applying on the job when they took over.
Generation X has embraced this mindset even more strongly. Theyve been largely defined by their response to tough economic and social situations, which helped shape their determination to work outside the system and succeed in unconventional ways. They were the driving force behind the Silicon Valley tech boom of the 1990swhere the idea of failure as a symbol of resilience really took root before catching on in other industries.
Most Millennials, however, are skeptical about the idea of failing upwards. Though their youth implies that theyre in the best position to take risks, Millennials are actually looking for security. Theyd rather climb the corporate ladder than freelance indefinitelyand anticipate hurdles rather than stumble through them. Their poorer economic situation means that many simply cant afford to risk it all on a maybe. Theyre also coming of age at a time when failures are more public
and permanent than ever; one social media blunder could keep them from getting a job.
This cautiousness is reflected in young adults actions. In addition to driving an
across-the-board decline in risk-seeking behavior, this generation isnt producing many entrepreneurs. From 1989 to 2013, the share of people under age 30 who own private businesses fell from 10.6% to 3.6%a 24-year-low,
according to a Wall Street Journal analysis of Federal Reserve data. Meanwhile, a Babson College survey finds that 41% of 25- to 34-year-olds cite fear of failure as their biggest roadblock to starting a business, up from 24% in 2001. The old dynamic has reversed. Now its the older leadership who extols the merits of failureto young people who want to avoid it as they look for safer paths towards success.