The value of establishing a state-based Exchange includes:
• Maintaining regulatory authority over a large share of the commercial health insurance market;
• Mitigating risk selection that may result from different rating and underwriting rules for insurance policies sold inside and outside the Exchange;
• Enabling greater coordination of benefits and eligibility rules across health coverage programs (e.g., Medicaid, CHIP and policies sold through the Exchange); and
• Promoting state health reform strategies and priorities through the Exchange.
On the other hand, there are risks for states that choose to establish their own Exchange, including:
• The challenge of creating a new program, particularly at a time when many states are struggling to balance their budgets;
• The requirement that the Exchange be self-sustaining by 2015; and
• The tension that will be created between keeping administrative fees low while satisfying the demands for high quality customer service.