On our Generations and Turnings blog, we posted a story yesterday about how colleges are offering programs for "empty nester" parents.
We examined the Millennials as they prepared for college in detail in the May 2002 issue of the Millennial Generation Monitor newsletter. Here's what we wrote:
-----------------------------------------------
Two Springs ago, a girl described by the New York Times as a ?giggly, hurried 19-year-old caught up in her busy, overachieving life??another ?Uber-kid? of ?Generation Stress??set herself ablaze in her dorm room at the Massachusetts Institute of Technology.
Until her suicide, her parents knew nothing of her inner anguish. Furious that the university never alerted them that a school psychiatrist had considered hospitalizing her, they have sued M.I.T. in a case that has drawn national media attention and elicited alarm among the nation?s college administrators.
The Shin case illustrates the dilemma have already faced?or will soon face?as they encounter members of the first-wave of the Millennial Generation (and their ever-present parents). Any business or other entity that will soon be recruiting, hiring, or serving this new crop of young adults would do well to pay attention to what?s starting to happen on the nation?s campuses.
In mounting a vigorous defense, M.I.T.?s legal team is citing the Family Emergency Privacy Act of 1974. Also called the Buckley Amendment, the legislation was the Congressional response to the changing campus atmosphere of the late 1960s and early ?70s, as young Boomers demanded?and a beleaguered older generation accepted?that colleges should not act in loco parentis. In the years since, the Buckley Amendment has required that, except in the direst of emergencies or unless a student signed an waiver, each student?s grades, medical, psychiatric and disciplinary records would be kept private even from the student?s own parents.
As Boomers passed through adolescence, that felt like the right thing to do. As Gen Xers came along, no one outside the confines of academe paid much attention. But now that the Boomers? own children are entering college, the issue has flipped. Enter what Wake Forest Dean Mary Girardy describes as ?helicopter parents??always hovering, ultraprotective, unwilling to let go, and enlisting what she calls ?the team? (parent, physician, lawyer, other counselors) to assert a variety of special needs and interests.
Colleges also are learning, sometimes the hard way, that Millennials command a lot of media attention. The media are casting the same spotlight on Millennial collegians that they did upon babies and tykes in the mid-?80s, elementary schoolers in the early ?90s, and high schoolers in the late ?90s?adding to the buzz, and to everyone?s pressure to perform.
The admissions process is far more pressured, professionalized, and controversial, than ever before. ?It starts with the fact that it?s now harder to get into Harvard and to our competitors,? says Harvard Dean Thomas Dingman, ?You have high school juniors feeling from the get-go that they can?t make mistakes.?
Another lesson colleges are with Millennials is that these kids continue to engage in what we call ?co-purchasing? behavior. Just as teens and parents jointly participate in the purchase of son?s clothes, daughter?s car (or mom?s computer), so too are parents and high schoolers jointly making college decisions. To accommodate this trend, college brochures show more adults than before, and include language about ?life plans,? medical support services, and programs for ?special needs? students.
With eyes on the annual US News & World Report ?yield? rankings, colleges are pushing more applicants to make binding commitments at the start of senior year. And with eyes on their ?average SAT? rankings, many private colleges are offering tuition cash-back discounts (alias, ?scholarships?) to students with scores above a certain level. Despite all the media chatter about the arbitrariness of SAT scores, surveys confirm that college admissions officials rely more than ever on SAT scores as a way of distinguishing among applicants whose resumes are broad and deep, whose grades can be hard to interpret, and whose application essays are carefully, even professionally, crafted.
By the time those thick (or thin) acceptance (or rejection) letters arrive, many Millennial teens feel more than a little burned out. Meanwhile, their Boomer parents feel pangs of pending separation. Never before in the history of polling have teens and parents gotten along so well, a fact that is perceptibly transforming the notion of 18-year-olds packing up and leaving home.
On freshman arrival day, college presidents give moms and dads the usual warm speeches about ?up to now it?s been your turn, now it?s our turn,? but often with a new edge. Some college registrars are asking parents and students to sign a ?relationship covenant,? forcing them to read a document that establishes what is and is not expected of all parties.
Afterwards, many colleges try to make it easier on parents by publishing newsletters, providing special inns or conference centers where visiting parents can share in the campus experience, and by crafting and publicizing special weekend occasions at which parents are welcome.
Meanwhile, colleges are starting to clamp down on student behavior. Coed visitation rules?rules that were liberalized into nonexistence in the Boomer youth years?are making a comeback. Colleges are using special stamps and bracelets, and police presence, to enforce alcohol age laws. Rowdy students at or after athletic games are facing new crackdowns, as is Internet ?cheating? (thanks to new teacher friendly catch-acheater web programs). Student-on-student violence is decreasing. A new, less rambunctious style of Greek life may be emerging.
Everywhere Millennials go?from babyhood to childhood to adolescence and now to post-adolescence-they expect to be kept safe, and college is no exception. Dormitories have tighter-than-ever security (in the Boomer days, they often had none), with many campuses converting to hotel-style keycards. The ventilation of venerable old dorms has come under new question. Some parents are buying houses near campuses, providing places for their kids to live for four years, and where parents will retain control.
Administrators also report that freshmen are dressing more conservatively (not more preppy, just less revealingly) than in past years. And there's a new resistance to group bathrooms, or even to having roommates. One college survey found that three-quarters of incoming freshmen have never shared a room with anyone. That fact, combined with all the space consuming tech gear students bring with them, makes the old classic dorm concept of two- (or three) to-a-room feel archaic.
The most popular dorms are those featuring apartment-style clustering, with solo bedrooms wrapped around common areas. Off-campus housing-especially the large new "edge campus" apartment complexes springing up around major state universities-can give students more space and personal privacy, but offers less technology (broadband and cable hookups), and less sense of campus participation.
Like moms and dads, Millennial collegians are having a harder time letting go of their former lives, and they're using technology to hold on to the past. During breaks, typically around 10 or 11 AM, students walk from class to class while chatting intently on cell phones, often with old high school friends hundreds of miles away who have breaks at the same time. After class, they go on-line to share notes with friends and family.
Today's students expect access to services-"food," "chill zones," even counseling-on a 24/7 basis. They are using mental health services more, less as a matter of personal crisis than as a natural and normal part of life.
If anything goes wrong, those "helicopter parents" buzz off emails to professors, deans, even college presidents. The most vocal are parents of "special needs" children (whose sometimes lengthy lists of diagnoses are not always easy for colleges to handle). Also throwing a lot of weight around are parents of "full freight" students, who feel that paying full tuition should bring entitlement to "upgrades" of dorms, classes, access to activities, and more.
Though race and gender issues are on the back burner, money is a hot topic. Some collegians have loads of money, but a great many don't. Students tend to dress alike, hiding whether they're rich or not.
The plight of men during their first year on campus has become a major concern. On most campuses, they're a distinct minority-55 percent of all college freshmen are now girls-and despite what aging women's studies professors say, they're used to being dominated by females in class and extracurriculars. They're too young to date anyone other than freshmen women, whom the upper-class men try to date, so they often feel left out of the social life. Some colleges have established special programs to deal with the problem, including maleonly dorms and vigorous (even paramilitary) off-campus activities.
Millennial students are also transforming campus life by arriving with an enormous amount of stress. No matter how burnt out they may have felt as high school seniors, the generational competition factory starts up again in college. Now, the focus is on taking the right courses, using winter or summer breaks well to build resumes, getting into a good grad school, finding the right career choices, finding and keeping relationships, achieving a more mature bond with parents, and more. Huge numbers of students carry daytimers-and get panicky when they lose them. Professors are becoming concerned that the Millennial focus on keeping commitments may be inhibiting many of them from thinking about deeper things.
Last year, in The Atlantic Monthly, David Brooks halfpraised and half-chided them as "Organization Kids." On the whole, college admissions officers, registrars, deans, and professors find them a refreshing and energizing change. (They could do without all the parents, though.)
Other institutions take note. Millennial young adults, and their Boomer parents, are coming your way. Get ready.